Solaris Tanning Industry News

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APRIL 2007

In this issue:		Keep Your Customers Coming Back for More
		Print Drives Consumers to Search Online
		Communicating with the Media
		About Big Numbers

Keep Your Customers Coming Back for More
New Certification Added to Master's Program
Your Smart Tan Master's Program is now even more well-rounded thanks to the release of Tanning Truth Certification. Smart Tan has unveiled this whole new certification for indoor tanning professionals...

	Print Drives Consumers to Search Online Recent data reveals an interesting trend in the relationship between print advertising and a consumer's motivation for an online search...

Communicating with the Media
Savvy business leaders know the success of a company depends on the ability to deal with the media. On one end of the spectrum, bad press could close a company's doors. At the other, good press can be worth thousands of dollars of free advertising and increase a business' profit margin...

	About Big Numbers Dozens of phone directory firms wrestle for a piece of an industry that's worth $16 billion -- and growing. The fat yellow phone books thudding onto doorsteps this month may seem like a relic of a pre-Internet age, but even in a WiFi world the fusty household icon is a hotly competitive industry...

"We make a living by what we get, we make a life by what we give." - Winston Churchill


	Steve's Maintenance Tip: Is there a Certified Field Service Technician in your Area? Enroll now!
	Ask Wolff: What separates Wolff System from the rest of the lamps on the market?
	Light Therapy Library
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